The Western Port Biosphere Reserve Foundation has undergone substantial change since 2020. It emerged from the COVID pandemic lockdowns with a refocused strategy for the UNESCO Western Port Biosphere Reserve and a pipeline of new fully funded projects. It was time to refresh and re-energise its brand. The Foundation has aligned its strategy to its purpose to create a better future by connecting people with nature.
Individual and agency credits:
Brand strategy: Joe Rogers at The Contenders;
Graphic design/tone: Cupla Studio;
Biosphere Foundation: Mel Barker; Jess Brady and Katerina Palthe