There is plenty of science behind modern segmentation models but like all scientific endeavours, the more insights they unearth, the more questions they pose. The real answers to navigating to your audience starts with your own data.
SMEs should not believe they are too small to be targeted by cyber attack. While investing in cybersecurity might sound a bit daunting for people establishing a business, the reality is that there have always been financial hurdles to starting up. It’s just that they’re different these days.