corporate communications

Accountability by proxy and its tense relationship with authenticity

Accountability by proxy and its tense relationship with authenticity

Brand and reputation are not always impacted by the things under our control. The halo effect of issues relating to our community or sector can create what I have termed ‘proxy accountability’ where your organisation is held accountable by its stakeholders for outcomes determined by the actions of others.

Aussie business agrees that social license just a trendy term for reputation

Aussie business agrees that social license just a trendy term for reputation

Social license has been rejected for inclusion in proposed revisions to the ASX governance guidelines for Australian listed companies, described by many prominent company directors as too vague and even just a trendy politically correct reframing of the tried and trusted reputation.

If content is king, why are the peasants not noticing?

If content is king, why are the peasants not noticing?

Frequency is often the enemy of effectiveness. I argue that when it comes to investing in content, whether that be copy or visual content, you are better investing in a few well researched, tailored and insightful pieces than churning information out because you feel you have to.