Frequency is often the enemy of effectiveness. I argue that when it comes to investing in content, whether that be copy or visual content, you are better investing in a few well researched, tailored and insightful pieces than churning information out because you feel you have to.
Right information. Right time. Right place. Totally soaked in segmentation, analytics and predictive modelling, we're all absorbed to some degree in picking the right time to intervene in the lives of our customers.