CRM

If content is king, why are the peasants not noticing?

If content is king, why are the peasants not noticing?

Frequency is often the enemy of effectiveness. I argue that when it comes to investing in content, whether that be copy or visual content, you are better investing in a few well researched, tailored and insightful pieces than churning information out because you feel you have to.

Setting up your data fortress is a part of doing business

Setting up your data fortress is a part of doing business

SMEs should not believe they are too small to be targeted by cyber attack. While investing in cybersecurity might sound a bit daunting for people establishing a business, the reality is that there have always been financial hurdles to starting up. It’s just that they’re different these days.