Believe! Believe! Believe!
I want to work with brands willing to stand for something, because this is the only path to success.
Defining what you stand for should be an uncomfortable experience. It means being brave. It infers that, while you will almost certainly attract some to your cause, you will have to accept walking away from others not attracted by it.
This means deep diving into your values and culture, unearthing truths in which your people and customers believe and live by.
It is these attributes that define your brand. They mark out territory that no one else can occupy because they are built from within the heart and soul of your organisation.
Give me a call if you're ready to mark out your territory and tell your story with conviction.
Lack of alignment with your brand's values and proposition is one of the biggest causes of failure in delivering a consistent experience that both attracts new and retains existing customers.
Your people need to know how their role contributes to the success of the team.
I can assist HR and other team leaders with an internal presentation set that interprets what your brand strategy means for different groups throughout your organisation.
It's done by identifying the metrics that count and how each person and team can see how their role helps achieve your business goals.